CareCru is a growth-focused SaaS provider that helps medical practitioners, initially dentists, engage their patients and grow their practise. CareCru was launched with the acquisition of the assets of ClinicBook. Working with company founder Lonny McLean, I helped to triage acquired technology and other assets and built a strategic plan for the core CareCru product and service. I also created a number of key pitching tools which launched the company’s fundraising efforts.
I am profoundly compelled by the opportunity to improve outcomes through improvements in engagement of patients with chronic ailments. This is a frontier which is largely unexplored within the healthcare software industry, and which I expect CareCru will realize as it pursues its business down the line.