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McDonald’s Marketing Makeover..

http://www.business2.com/articles/web/0,1653,44912,FF.html MARKETING FOCUS McDonald’s Marketing Makeover By: Thomas Mucha Date: October 31, 2002 The struggling fast-food icon is hoping to regain its luster with a splashy new ad campaign. Don’t count on it....

Polishing Hollywood’s Image Starts From the Sidewalk Up

http://www.nytimes.com/2002/11/11/national/ 11HOLL.html?ex37979389&ei=1&enU6a524378c3e3fd Polishing Hollywood’s Image Starts From the Sidewalk Up November 11, 2002 By CHARLIE LeDUFF HOLLYWOOD, Nov. 10 – It is commonly said at cocktail parties...

Can the US Have It Both Ways?

http://www.nytimes.com/2002/11/09/business/worldbusiness/09TRAD.html November 9, 2002 Global Trade Looking Glass: Can U.S. Have It Both Ways? By DANIEL ALTMAN Policies adopted by the Bush administration to advance specific domestic and international goals are...

How Enron Took Care of George Bush…

http://www.guardian.co.uk/enron/story/0,11337,834484,00.html Friends in high places When George W Bush arrived in the White House, it was hardly surprising that he looked after Enron – the company had been looking after him for years. In the final extract of his...

Enron (Actually Worth Reading)..

http://www.guardian.co.uk/enron/story/0,11337,825401,00.html Bad company Its testosterone-fuelled traders were fixtures in Houston’s strip clubs. One division of the company spent $2m a year on flowers alone. And its executives used the firm’s corporate...