http://www.business2.com/articles/web/0,1653,44912,FF.html MARKETING FOCUS McDonald’s Marketing Makeover By: Thomas Mucha Date: October 31, 2002 The struggling fast-food icon is hoping to regain its luster with a splashy new ad campaign. Don’t count on it....
http://www.nytimes.com/2002/11/11/national/ 11HOLL.html?ex37979389&ei=1&enU6a524378c3e3fd Polishing Hollywood’s Image Starts From the Sidewalk Up November 11, 2002 By CHARLIE LeDUFF HOLLYWOOD, Nov. 10 – It is commonly said at cocktail parties...
http://www.nytimes.com/2002/11/09/business/worldbusiness/09TRAD.html November 9, 2002 Global Trade Looking Glass: Can U.S. Have It Both Ways? By DANIEL ALTMAN Policies adopted by the Bush administration to advance specific domestic and international goals are...
http://www.guardian.co.uk/enron/story/0,11337,834484,00.html Friends in high places When George W Bush arrived in the White House, it was hardly surprising that he looked after Enron – the company had been looking after him for years. In the final extract of his...
http://www.guardian.co.uk/enron/story/0,11337,825401,00.html Bad company Its testosterone-fuelled traders were fixtures in Houston’s strip clubs. One division of the company spent $2m a year on flowers alone. And its executives used the firm’s corporate...
