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The $19,450 Phone

Begin forwarded message:> http://www.nytimes.com/2002/12/01/magazine/ > 01CELLPHONE.html?tntemail0=&pagewanted=print&position=top > > The New York Times > December 1, 2002 > The $19,450 Phone > By MARK LEVINE > > Although the Beverly Hills retail outlet of a...

McDonald’s Marketing Makeover..

http://www.business2.com/articles/web/0,1653,44912,FF.html MARKETING FOCUS McDonald’s Marketing Makeover By: Thomas Mucha Date: October 31, 2002 The struggling fast-food icon is hoping to regain its luster with a splashy new ad campaign. Don’t count on it....

World Economic Forum: Out with a Whimper.

http://biz.yahoo.com/fo/020205/0205davoswrap_1.html Tuesday February 5, 6:00 pm Eastern Time Forbes.com Davos Slips Out Of Town Quietly By Todd Jatras It was billed as one of the hottest tickets in the world, but the World Economic Forum and its 2,700 delegates barely...

World Economic Forum: Rich Folks Gather to Ponder Navels

The WEF were kicked out of Switzerland this year due to the high cost of policing the rampant protests that have clouded previous gatherings. They seized the opportunity for a PR coup by shifting the meeting to New York so that they could proclaim the move as a...