http://www.business2.com/articles/web/0,1653,44912,FF.html MARKETING FOCUS McDonald’s Marketing Makeover By: Thomas Mucha Date: October 31, 2002 The struggling fast-food icon is hoping to regain its luster with a splashy new ad campaign. Don’t count on it....
Ian Andrew Bell has been bending bits into business since 1993. He created Tingle, RosterBot, RingCentral, and other things celebrated and ignominious.
He is also a Hockeyist, Motorcyclist, and Aviation Enthusiast. Follow him on twitter as @ianb or find him on LinkedIN.
