Steve V. forwarded me an AdWeek article last summer about BMW’s business case for BMWFilms.com …. essentially, the bmwfilms.com model allows BMW to hit a tighter demographic with a more sustained, viral campaign. They spend as much as they’d spend on...
Ian Andrew Bell has been bending bits into business since 1993. He created Tingle, RosterBot, RingCentral, and other things celebrated and ignominious.
He is also a Hockeyist, Motorcyclist, and Aviation Enthusiast. Follow him on twitter as @ianb or find him on LinkedIN.
