(MET.roh.sek.shoo.ul) n. A dandyish narcissist in love with not only himself, but also his urban lifestyle. â€”metrosexuality n.
The only problem facing the metrosexual in an otherwise carefree existence is the inescapable effects of ageing. If 30 is 45 in gay years, then 26 is retirement age for the metrosexual â€” and no amount of biotechnological, rehydrating, whale sperm dermo-care can alter that. â€”Jonathan Trew, “I love me so much,” The Scotsman , July 24, 2002
Backgrounder: Mark Simpson invented this term in 1994 (see the earliest citation, below), but it has been picked up by numerous media outlets, including The Observer ,The Herald , and Maclean’s magazine. Here’s Simpson’s succinct description of the metrosexual type that appeared recently in the Salon.com online magazine:
The typical metrosexual is a young man with money to spend, living in or within easy reach of a metropolis â€” because that’s where all the best shops, clubs, gyms and hairdressers are. He might be officially gay, straight or bisexual, but this is utterly immaterial because he has clearly taken himself as his own love object and pleasure as his sexual preference. Particular professions, such as modeling, waiting tables, media, pop music and, nowadays, sport, seem to attract them but, truth be told, like male vanity products and herpes, they’re pretty much everywhere. â€”Mark Simpson, “Meet the metrosexual ,” Salon.com , July 22, 2002
The promotion of metrosexuality was left to the men’s style press, magazines such as The Face, GQ, Esquire, Arena and FHM, the new media which took off in the Eighties and is still growing (GQ gains 10,000 new readers every month). They filled their magazines with images of narcissistic young men sporting fashionable clothes and accessories. And they persuaded other young men to study them with a mixture of envy and desire.
Some people said unkind things. American GQ, for example, was popularly dubbed ”Gay Quarterly”. Little wonder that all these magazines â€” with the possible exception of The Face â€” address their metrosexual readership as if none of them were homosexual or even bisexual. â€”Mark Simpson, “Here come the mirror men,” The Independent , November 15, 1994