Comments on: The Yellow Pages: Adapt or die? https://ianbell.com/2009/02/23/the-yellow-pages-adapt-or-die/ Ian Bell's opinions are his own and do not necessarily reflect the opinions of Ian Bell Sun, 25 Mar 2012 22:03:20 +0000 hourly 1 https://wordpress.org/?v=6.6 By: John https://ianbell.com/2009/02/23/the-yellow-pages-adapt-or-die/comment-page-1/#comment-1994 Sun, 25 Mar 2012 22:03:20 +0000 https://ianbell.com/?p=4533#comment-1994 It would really be relevant if the study showed the end result of the searches. People who use both media most likely went to their second choice because they were not happy with the first. The percentages of searches in each category that resulted in the searcher spending money with the business they found via the search is still a mystery.

]]> By: Ram Fernandez https://ianbell.com/2009/02/23/the-yellow-pages-adapt-or-die/comment-page-1/#comment-1827 Sat, 25 Sep 2010 09:35:01 +0000 https://ianbell.com/?p=4533#comment-1827 Its not death for yellow pages as most people believe it to be..I have just come across numerous yellow pages businesses online and I can see that they are quite doing well with all the adsense, adverts, etc.

]]> By: Chris https://ianbell.com/2009/02/23/the-yellow-pages-adapt-or-die/comment-page-1/#comment-966 Fri, 26 Jun 2009 19:58:59 +0000 https://ianbell.com/?p=4533#comment-966 Hmmm. so 77% of people use the Yellow pages. Why, by golly, does that not mean 23% of people don’t use them at all?

And, if so, that means 23% of all the copies printed are wasted!

How many trees died (and energy and water squandered) so that 23% of all copies of Yellow Pages lie around, unopened?

]]> By: Cam P https://ianbell.com/2009/02/23/the-yellow-pages-adapt-or-die/comment-page-1/#comment-799 Thu, 26 Feb 2009 16:56:04 +0000 https://ianbell.com/?p=4533#comment-799 There are other studies that indicate that local search (Google, etc.) has already surpassed YP…
http://www.webpronews.com/blogtalk/2008/10/28/local-customers-use-internet-more-than-yellow-pages

I’m not sure where the real numbers lie, but know many people who don’t accept the paper YP’s (they recycle it immediately) and so I suspect that YP’s decline is happening faster than we think.

]]> By: iCork (Robert Hawkes) https://ianbell.com/2009/02/23/the-yellow-pages-adapt-or-die/comment-page-1/#comment-801 Tue, 24 Feb 2009 20:33:36 +0000 https://ianbell.com/?p=4533#comment-801 The Yellow Pages: Adapt or die? http://tinyurl.com/b7g66e

]]> By: Ian Bell https://ianbell.com/2009/02/23/the-yellow-pages-adapt-or-die/comment-page-1/#comment-795 Tue, 24 Feb 2009 15:55:31 +0000 https://ianbell.com/?p=4533#comment-795 I feel like a name thief.

Nice to see someone else with the same name.

]]> By: Jason V https://ianbell.com/2009/02/23/the-yellow-pages-adapt-or-die/comment-page-1/#comment-794 Tue, 24 Feb 2009 07:35:03 +0000 https://ianbell.com/?p=4533#comment-794 Ironically, I still remember some beta CD-ROM Yellow Pages issued in the mid 90s, which had great regional mapping features. At the time, I thought: wow, this is going to be great! They Yellow Pages on computer! With maps, and everything! It seems to me the CD-ROMs only lasted 2 years or so, and I never saw them again.

Come to think of it, a Yellow Pages business category listing revenue sharing widget that changes dynamically based on the viewer’s regional IP address? Now that might be something worth developing.

]]> By: Ask Bjørn Hansen https://ianbell.com/2009/02/23/the-yellow-pages-adapt-or-die/comment-page-1/#comment-792 Tue, 24 Feb 2009 01:20:10 +0000 https://ianbell.com/?p=4533#comment-792 Great post Ian. I’m one of the co-founders of yellowbot.com; so obviously I think it’s an interesting subject. 🙂

One thing worth mentioning is that several of the traditional YP companies are buried in a mountain of old debt; which was expensive to maintain even a year ago …

– Ask

]]>