Select Page
Understanding the Customer Decision Journey

Understanding the Customer Decision Journey

In online marketing, the idea that a consumer will see your advertisement and then immediately click through and become a customer has long been known to be fantasy. As a rule of thumb, advertising experts believe that it takes an average of five “impressions” of your...
How I Survived Dragons’ Den and Lived to Tell About It

How I Survived Dragons’ Den and Lived to Tell About It

It’s 10 a.m. on a wintery Wednesday and I am standing, backstage, in the Dragons’ Den studios at the CBC’s towering Toronto broadcast centre. A camera intrudes into my personal space and an associate producer is prodding me with questions: Am I ready? Am I worried?...
Startup Lessons from Tyler Durden

Startup Lessons from Tyler Durden

The movie “Fight Club” offers more lessons than you’d think about being a successful entrepreneur.  Like the book it is based on, the film harnesses the fantastical angst of Generation X, confronting the hypocrisy and injustice in society with ironic (and mostly...
Going It Alone a la Gaga is Not the Best Formula

Going It Alone a la Gaga is Not the Best Formula

Entrepreneurs that are successful as sole proprietors are rare. Most often, success is the product of collaboration. Recently, I caught myself reading a New York Post article, as I very infrequently do, about the rise and fall of Lady Gaga, who received a tepid...
Which Leader Are You…  A Fox?  Or a Hedgehog?

Which Leader Are You… A Fox? Or a Hedgehog?

The ancient parable of the fox and the hedgehog has come into increasing view in popular culture lately. And while its origins are somewhat ambiguous, the allegory has been applied to entrepreneurs, scientists, philosophers, playwrights, business leaders, economists,...
Punt the F-35, Protect Canada’s Soldiers Now

Punt the F-35, Protect Canada’s Soldiers Now

The following is my letter to Jack Harris, the NDP’s Defence Critic, regarding what I fear is the pending confirmation of the purchase of the F-35 Lightning II by Canada’s government.  This after I recently read a staggeringly overstated defense of the...