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How To Pitch Your Startup

How To Pitch Your Startup

Last week I gave a quick presentation at Emily Carr University of Art + Design on how (and when) to pitch your Startup, giving many of these students their first look at the process of pitching investors in the Angel and Venture community on their next killer idea....
It’s Time to Retire the Term “Growth Hacker”

It’s Time to Retire the Term “Growth Hacker”

  It’s time we nipped this in the bud, people.  I’ll confess that, in writing this column, for the first time I googled the term.  I’ve heard it thrown around for at least half a decade, heard it misapplied to various marketing and software and product management...
No, I Can’t Just Build You an App

No, I Can’t Just Build You an App

Often (too often), I am approached by people who think I make apps and want me to give them a price to make theirs. Most people outside the technology industry figure that these are fairly trivial efforts, but that couldn’t be further from the truth. They’re right,...
How to Keep Your Coders from Wanting to Kill You

How to Keep Your Coders from Wanting to Kill You

It’s been at least 10 years since I’ve cobbled together a few lines of code, or INIT 6’d a server, so I feel as though I can practically qualify as a non-technical CEO in a technology startup. It is for this reason that I can empathize with the plight of the...
Understanding the Customer Decision Journey

Understanding the Customer Decision Journey

In online marketing, the idea that a consumer will see your advertisement and then immediately click through and become a customer has long been known to be fantasy. As a rule of thumb, advertising experts believe that it takes an average of five “impressions” of your...
How I Survived Dragons’ Den and Lived to Tell About It

How I Survived Dragons’ Den and Lived to Tell About It

It’s 10 a.m. on a wintery Wednesday and I am standing, backstage, in the Dragons’ Den studios at the CBC’s towering Toronto broadcast centre. A camera intrudes into my personal space and an associate producer is prodding me with questions: Am I ready? Am I worried?...