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OK… so that now makes a ratio of one award per customer.

-Ian.

http://biz.yahoo.com/bw/001116/wildfire.html

Thursday November 16, 11:42 am Eastern Time

Press Release

Wildfire Wins World Communication Award

Wildfire’s Voice-Activated Personal Assistant Judged ‘Most Innovative Service’

MONACO–(BUSINESS WIRE)–Nov. 16, 2000–Wildfire Communications, Inc., a pioneer in voice-activated, personal assistant technology, was honored as the “Most Innovative Service” at the 2000 World Communication Awards (WCA). The WCA recognize and reward excellence in the global communications industry that includes carriers and the companies that work with them. The winners of the prestigious awards were officially announced at a gala event in Monaco that kicked off the CommsLive.Europe show this week.

“Wildfire is extremely proud to receive this award for innovation, especially in such a global venue,” said Mark Morrison, CEO of Wildfire. “The value of a personal assistant like Wildfire continues to grow in the marketplace. This award is just one example of how people are responding to a product that’s helpful, human and interactive. It’s not just what Wildfire does, but how she does it, how she builds a relationship with you, learns from you and for you.”

Wildfire was submitted as a service offering from Orange, a U.K.-based mobile operator, who launched the offering in July of last year. Wildfire, which was short-listed among three other companies, took home the award because its product demonstrated a new innovation in thinking, design and development, and was successfully received by the market over the past twelve months. The World Communication Awards were launched in October 1999, during Telecom `99, and were designed as a unique and prestigious way of recognizing excellence in the high-profile communications industry. This year’s panel of judges was selected from a variety of companies and industry bodies for their reputation as key opinion-leaders within the communications industry. More information on the awards is available at the World Telecom Web site www.totaltele.com/wca/.

About the Wildfire Personal Assistant

Wildfire® is a personal assistant who manages communications for busy people. “She” takes messages, manages contacts, dials outgoing calls, handles faxes and allows you to screen incoming calls, all through intuitive voice commands. Wildfire enhances productivity and efficiency by serving as a single source to manage your mobile communications. Wildfire is currently offered by Pacific Bell Wireless in the United States, as well as carriers in France, Italy and the United Kingdom.

About Wildfire Communications

Wildfire Communications, Inc., headquartered in Lexington, Mass., is a pioneer in the field of personal assistant technology. The company develops and markets Wildfire®as an enhanced service offered by wireless and wireline telecommunications companies. Wildfire’s mission is to “humanize” technology to enhance the connectivity between people, and between people and information whenever, wherever and however they want. Wildfire Communications, Inc. is located at 81 Hartwell Ave., Lexington, MA 02421 USA. For more information about Wildfire Communications, visit the company’s Web site at www.wildfire.com. For a demonstration of the Wildfire assistant, call 1.800.WILDFIRE or +1.617.960.9257.

About Orange

Orange, one of the UK’s fastest growing mobile operators, was acquired by France Telecom in August 2000. As of September 30, 2000, Orange had over 8.275 million customers. Orange provides high quality coverage to 99% of the UK population and over 80% of the geographic area. Orange now offers roaming on 214 networks in 100 countries. Information about Orange can be found on the Orange Web site at www.orange.co.uk and media information can be found at www.media.orange.net.

Wildfire® is a registered trademark of Wildfire Communications, Inc.

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